How do you make someone memorable? – Lost Unicorn

Rostislav Roznoshchik | December 2016

Client: Lauma Gailite

Client Brief

Lauma found herself participating in various start-up related endeavors. She was volunteering at festivals, participating in hackathons, attending events and generally meeting various new people involved in this world.

She only had a professional card for her work as a film festival producer. She needed a card that would serve in this new environment. The goal was to help her be memorable and to capture her character simultaneously.

Process

Working directly with Lauma, we discussed what she hoped to achieve with the cards. We looked at business cards from other people that she received in the recent past and we identified the cards that were successful.

We then determined the emotion she wanted to convey was joy and that mostly she wanted to be remembered as someone people would like to spend time with.

Results

Key Takeaways

  • Watching people’s reaction when they receive a business card helps you discover emotional responses.
  • Cards with bright colors stand out more in a pile on your desk.
  • People worry about the appropriateness of business cards.